Content & Digital Marketing Executive

We are always looking for people who are passionate, committed and driven to
succeed. We have an exciting opportunity for a Digital Marketing Executive to come and join our Marketing team.

Do you have the following qualities and skills? If so, we would love to hear from you.

• A generalist and varied marketing background
• A positive, can-do attitude
• Well organised with excellent attention to detail
• Ability to work in a fast-paced environment
• Strong communication skills

 

Company:

Qualitymark Protection have been actively safeguarding consumer investments in home
improvements for over 26 years. In this time, we’ve helped the home improvement industry raise
installation standards, strengthened our accreditation & monitoring procedures and provided
consumers with quality financial protection. Qualitymark has issued over 1,000,000 Insurance
Backed Guarantee and Deposit Protection Insurance policies. Based in contemporary offices on the
edge of Chorley. We are a business building a future for our employees through diverse investment
and continued ambitious growth.

The Role:

Principal Responsibilities:

• Content Creation and Copywriting
  – Research and write website content
  – Develop content for email campaigns
  – Develop content for case studies, reports and thought leadership articles
  – Maintain a consistent brand tone and voice across all written materials
• Research and Industry Insight
  – Conduct competitor analysis, customer research and market trend monitoring
  – Creation of industry reports and data-led stories
  – Use insights to influence content direction and strategy
• Content Strategy and SEO
  – Optimise web content for SEO and UX
  – Collaborate on content calendars and campaign planning
  Track content performance and contribute to ongoing improvements

Other Responsibilities:

• PPC & Paid Advertising: Manage and optimise digital ad campaigns across Google, LinkedIn and Meta
• Analytics & Performance Tracking: Monitor and analyse the performance of websites, campaigns, and digital channels using tools like Google Analytics, providing data driven insights
• Reporting and Insights: Compile performance reports and provide actionable insights to optimise future campaigns
• Establishing and maintaining positive relationships with key stakeholders and partners
• Undertaking any other duties to meet personal, team and business objectives

 

Experience & Skills:

• Demonstrable digital marketing experience in a similar role
• Proven expertise in copywriting and SEO
• Strong analytical skills with experience in performance reporting and data interpretation
• Experience in email marketing
• Experience with Google Ads & Google Analytics
• Understanding and experience of using WordPress
• Exceptional attention to detail
• Excellent written communication skills
• Proven experience of using social media channels for business

 

Tools:

• Google Analytics (GA4)
• Email Marketing software
• Hootsuite
• Meta Business Suite
• Google Ads
• SEMrush or equivalent
• Adobe Creative Cloud
• WordPress

Values and Behaviours:

1. We must treat all people (including customers, colleagues, suppliers, and the wider
   stakeholder community) with respect all at times.
2. We will not accept rude behaviour from customers, employees, suppliers, and stakeholders at any time.
3. We will only employ, and continue to employ, employees and engage with suppliers who
   display openly the personal characteristics of humility, honesty, enthusiasm, respect, positivity and a ‘can do’ attitude.
4. We will seek opportunities (at least annually) to identify employee training needs (and
   wants) and wherever possible and practicable, provide time and resource to accommodate
   these needs (and wants).
5. We shall be very careful in our recruitment and maintenance of ‘customers’ (customers here being defined as ‘any body corporate or otherwise paying regular fees to the company’) to ensure, wherever possible, that these customers share these ‘group values’.
6. We shall, at all times and in all decision making, try to ensure the best possible outcomes for our clients and consumers in every action we take.

Why work for us?

• 33 days leave plus a day off on your birthday
• 5 hours / week (8.30am – 5pm, Monday – Friday)
• Company pension
• Hybrid working upon probation completion
• Free on-site secure parking